Tag Archive | "Agency"

What clients expect from their PPC agency

Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want.



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Mike Rhodes: How This English Entrepreneur Ended Up In Australia And Launched A Multi-Million Dollar AdWords Agency

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Last podcast episode I brought back on to the show Will Swayne, who gave us an amazing recap of the 13 year history of his online marketing agency in Australia. In purely a coincidence, months earlier I had booked in Mike Rhodes, another Aussie […]

The post Mike Rhodes: How This English Entrepreneur Ended Up In Australia And Launched A Multi-Million Dollar AdWords Agency appeared first on Yaro.Blog.

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Will Swayne: How Agency Owners Can Use Their Skills To Start New Side Companies

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] All the way back in 2005, Will Swayne appeared on my podcast as my first ever interview guest. Before then I’d only done short solo episodes. Will had started a direct response internet marketing company called MarketingResults.com.au, and we talked for 20 […]

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SearchCap: Digital agency survey & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.



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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.

The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land.



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SearchCap: AMP data, agency relationships & hip hop Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP data, agency relationships & hip hop Doodles appeared first on Search Engine Land.



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7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant.

Nevertheless, it appears as if its death is greatly exaggerated—in the near future at least. The rise of e-commerce, as brick and mortar stores are closing at a rapid pace, does highlight the need to hire a digital marketing agency to drive traffic to your site, and more importantly, convert this traffic into sales.

You might say, “I can do this myself. How hard can that be?” This has to be one of the most common phrases uttered by businesses before quickly realizing their mistake when their self-initiated marketing strategy goes down in flames.

If you do decide to hire a digital marketing agency, here are seven tips in choosing one:

1. Narrow Down Your Goals  

It’s going to be hard to craft a focused digital marketing campaign when you don’t know what your targets are. Do you have a specific amount of monthly traffic in mind? Do you want to land among the top results in search engine pages? Do you want a data report to determine where you are in your industry? It’s important that the digital marketing agency is able to provide you with all of these options.

2. Don’t Get Too Hung Up on Price

Sure, price is definitely going to be a factor when hiring somebody to handle your marketing campaign, especially if you are on a tight budget. But this should not be a deal-breaker. Avoid making the mistake of hiring somebody because they are the cheapest when they bring little value to the table.

3. Look for Someone You Understand

 If you walk out more confused than when you walked in, it’s time to walk away and never look back. Be wary of
agencies that can’t give you straight answers to simple questions, or try to regale you with technical terms and jargon without really explaining anything.

4. Don’t Forget the Expert

Executives like to talk to fellow execs, and that’s understandable. During meetings, you are likely going to talk to the top honchos of the digital marketing agency. But really, they are not going to be the ones who will do the heavy lifting. Try to find the one who will be assigned to your account and deal with that person directly.

5. Vet, Vet, Vet

Always take their word at face value. When you hire your employees, you always ask for their CVs and conduct extensive background checks. It’s the same with digital marketers who have to prove their capability to handle your account. Ask for references and talk to those clients personally. Would they recommend the company to you?

6. Look Forward to the Future

 You have to grow with the digital marketing agency. Be straightforward with each other in the effort to boost your numbers. You need somebody who will think of your company as a showcase of their best practices, and not just a means to earn a profit. If the agency doesn’t return calls immediately, you could be down the totem pole in terms of their priority.

7. Check Your Ego

 Some executives and supervisors are too proud to admit their ignorance. If you can’t understand what the digital marketing agency is saying, just ask. If you want something done but you’re not sure how to do it, collaborate.­ The success of the marketing campaign should not be the sole responsibility of the third-party provider. This is your business and you, more than anybody out there, has the biggest stake in the outcome.

The post 7 Tips in Choosing the Right Digital Marketing Agency appeared first on WebProNews.


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The SEM agency is dying (and what to do about it)

Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.

The post The SEM agency is dying (and what to do about it) appeared first on Search Engine Land.



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4 Signs That You Belong at a Digital Marketing Agency

digital marketing agency career

Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or rockstar may come to mind for many of you.

When I was younger, I always knew that I wanted to do something creative. As a child I drove my parents crazy coming up with new ways to create art, often out of things that weren’t art supplies. It didn’t matter if I was sewing clothes for my dolls or painting a “masterpiece”, I loved art.

Fortunately, I have been able to find a career that has allowed me to hone and develop my creative side, in a way that can be measured. I’ve worked many “jobs” but have never found any position as satisfying as working at Toprank Online Marketing. I get to work with a group of incredibly talented people that are constantly pushing me to be better.

Working at a digital marketing agency isn’t a fit for everyone. However, once you’ve been bitten by the agency bug, you’re hooked. If any of the signs below resonate with you, chances are you might be a fit for agency life.

#1 – You Like a Fast-Paced Environment

Working at a digital agency offers the opportunity to work with many types of clients, all at different stages in their digital marketing journey.

A good digital agency (and the employees that work there) are agile and can adapt to client needs. When clients determine that their priorities shift, that often means that yours shift as well.

If you embrace the challenge, you will be able to show significant value to your clients and colleagues by adapting to their needs while still following a set of digital marketing best practices.

#2 – You Crave Collaboration

Have you ever been stuck on a project or had an idea on the tip of your tongue but just couldn’t communicate it effectively?

One of the benefits of working at a digital agency is that you’re surrounded by other marketing minds that can help you through the process. You are fortunate to have a team of people that have been through similar experiences and can come together to help you brainstorm content ideas or help determine why client programs aren’t performing as well as you would like them to.

At the end of the day, you have a group of people that you can rely on to help you come up with the best solution to help your clients be successful.

#3 – You Are Creative Person

What do Account Managers, Copywriters, Social Media Strategists and SEO Specialists all have in common? They are all creative problem solvers.

At a digital marketing agency, all members of the team are enabled to take a creative approach to solving problems for clients, and internal team members. There are also opportunities to take a creative approach to any service area, no matter your position.

Always remember that adhering to best practices doesn’t mean that you’re limited in how you approach content marketing topics, tactics and ideas.

#4 – You’re Obsessed With Learning

If you think you know everything there is to know, chances are that working at an agency might not be right for you.

Successful digital marketers are always on the hunt for new ideas that can improve how they deliver results. No matter how much you know, there are always opportunities to learn from other intelligent marketers.

You can self-educate by keeping a pulse on relevant resources, meeting with internal team members and attending industry events to keep up with the quickly evolving digital landscape.

Currently On the Hunt for the RIGHT Agency?

If you think that the signs above describe you, you are likely a fit for agency life. Now comes the daunting task of finding an agency with the the right culture, pace and offering for you.

TopRank Marketing is currently searching for some new marketing mavericks to join our smart, creative and results driven digital marketing agency. Click on any of the positions below to see if they might be right for you:

Content Marketing Lead: Do you love the idea of taking a concept from research all the way through social amplification to reach a wider audience? Are you a stickler for grammar, spelling, and attention to detail? If so, explore the details of this position.

SEO Copywriter: Like being the ultimate seeker in a game of hide-and-seek, this person would help our clients’ content get found by paying attention to the details that make a difference. Does that sound like you?

Account Manager: For this position, leadership, digital marketing creativity, organization and problem solving skills are second nature right along with the ability to provide both strategic direction and development of tactical marketing plans for clients. Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank Marketing team members.

Associate Account Manager: The perfect person for this position is looking to make a difference for our clients. In working side-by-side with our Account Managers, you will help shape our clients’ programs by developing communications strategies and managing tactical plans for an integrated and measurable mix of tactics.

For a complete list of our current openings, visit our Careers page.

Maybe you’re not looking for a digital marketing position, but would like to have a team like TopRank Marketing in your back pocket. If so, we’d love to chat! Contact us to see if we may be a fit for your organization.

 

 

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