Tag Archive | "Advertising"

Ad customizers are now available in all Microsoft Advertising accounts

Create ad customizer feeds in the UI or import them from your Google account.



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Microsoft Advertising says it’s keeping average position reporting

Position-based impression share metrics are now available.



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Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Parallel tracking, currently in beta, will be rolling out soon.



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Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk.



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Advertising on Amazon? Take our survey and win a ticket to SMX!

Five minutes of your time could earn you an All Access Pass to any SMX conference in the U.S.



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Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising.

One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is any campaign or message that’s specifically designed to appear within a mobile application while the consumer is using the app. Unlike emails or push notifications, which engage the consumer outside of the company’s app, in-app ads take advantage of the moment and hook customers in real-time.

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $ 189 billion by 2020.

Worldwide in-app advertising and app store revenues of mobile apps and games in 2015 and 2020 

[Graphic via Statista]

Aside from the fact that in-app marketing is a money-maker, there are also other benefits to utilizing this strategy.

Benefits of Using In-App Marketing

Consumers Spend A Lot of Time on Apps

Brands should take advantage of the fact that the majority of smartphone users are spending a lot of time on apps. According to a 2017 US Mobile App Report, people are spending about 87 percent of their time online on mobile apps compared to just 13 percent on the Web. This gives companies that use in-app ads an opportunity to focus on a large market, boost their brand visibility and improve lead generation and conversion. 

Mobile Internet users in US Spend Most of their time on Mobile Apps, 2017

Higher Click-Through Rates

Another advantage in-app ads have over mobile ads is their higher click-through rates (CTRs). As it stands, CTRs for mobile web ads is at 0.23 percent while in-app ads are at 0.58 percent. In-app ads also perform 11.4 times better than conventional banner ads. This means that in-app advertisements not only raises lead generation numbers, it also helps capture and convert these leads.

More Focused Targeting

Advertisements displayed in the brand’s application are designed within the app’s context, making them look natural and more organic. Many apps also opt for interactive formats, which gives advertisers the option to choose when it will be shown. This ensures a seamless transition for users. In contrast, other types of mobile advertisements, particularly pop-ups, can be quite disruptive. They interrupt the prospective consumer and could cause them to be annoyed, thereby dissuading them from making a positive decision.

Image result for banner mobile app vs in-app

Marketing inside company apps also gives advertisers a specific view of their target market due to geo-location data and the apps’ capacity to pull in the exact demographics. This increases the chances that the audience reached is aligned closely with the company’s advertising and marketing efforts. Highly targeted marketing also means that less money is wasted on consumers who are unlikely to make a purchase via the ad.

Ads are More Memorable

Research has shown that in-app ads are more effective because they’re more memorable when seen on the application. This is due to users being more engaged in the app right from the start, particularly in the social network and gaming niches. The personal nature of mobile gadgets, which people use during their leisure time, also gives people a more positive attitude towards brands they see advertising in-app.

With in-app marketing, marketers can move away from generalized ads and instead focus on ads that are designed specifically for the brands demographic. This marketing strategy also reaches a lot of people in a very short time, thereby giving brands more reach and higher ROI.

[Featured image via Pixabay]

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The Difference Between Marketing and Advertising (and Why It Matters)

Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.
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Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two issues – Banner advertising sucks, and… There…

The post Why Facebook Might Beat Google At The Online Advertising Game appeared first on Entrepreneurs-Journey.com.

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500,000 Businesses Now Advertising on Instagram

Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada. Businesses have been an important part of the Instagram community since the beginning. Here’s why Instagram continues to be an essential place for businesses to grow.”

The Instagram community is more than 500 million strong, so it’s not surprise that consumer targeted marketing is taking off on the platform. What businesses like is their ability to become part of the consumer engagement experience, not just an advertiser butting into the conversation.

Instagram Working for Business?

Instagram noted that 50% of “Instagrammers” follow a business and their surveys indicate that 60% of Instagram users say they learned about a product or service on Instagram. They view their platform as passion marketing which businesses can tap into. They say that 75% of their users take action after being inspired by a post. Actions include clicking to a website, searching, shopping or telling a friend.

There have been 1 billion actions taken on their ads just in the last 12 months since Instagram ads were launched. Internal surveys show that 70% of ad campaigns received “significant lifts” of online conversion or mobile app installs. Since Instagram made change to their link ad format in June, they saw ad performance increase by 45%. Additionally, an Oracle Data Cloud report concluded that Instagram ads drove a median 1.8% lift in in-store sales and a 2.1% lift in household penetration, across 12 US CPG campaigns that were measured for potential sales impact.

Consumer Brands Love Instagram

The handbag brand Dagne Dover, working with its ad agency Mason Interactive, effectively used the Shop Now call to action button in a recent campaign. They targeted students, mothers, professionals and women interested in fashion and travel according to Instagram.

screen-shot-2016-09-22-at-1-53-23-pm

The campaign doubled its traffic and increased its return on ad spend 13X over a two-month period, according to Melissa Mash, CEO at Dagne Dover.

Virtually every major brand is now using Instagram to reach consumers in their niche markets. Brands such as Macy’s, Petsmart, Staples and Fossil are among the half million pushing their products on Instagram.

Instagram Ads Work For Small Business Too

Instagram is one of the few platforms that works just as well for small business advertisers as it does for the big brands. Since it is a Facebook company, it runs on the same ad backend as Facebook, with similar targeting and bidding options.

Whether a business is promoting a sale, marketing an event or seeking Instagram followers, you can advertise for as little as $ 5 a day.

screen-shot-2016-09-22-at-2-19-42-pm

One online writer experimented by promoting an article she wrote for Entrepreneur and was able to obtain 2,000 likes for only 1 cent each! With that ultra low conversion cost it’s worth experimenting.

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Social advertising? Earned/owned social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions…



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