Tag Archive | "AdSense"

SearchCap: AdSense exploit, Google local links and UK boots fake Google company

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google AdSense Native Ads Could Ultimately Lead to Better Browsing

Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads.

But that’s about to change soon. On July 5, 2017, Google announced its AdSense Native ad, a product that would pit the tech giant against native ad providers like Taboola and Outbrain. At the center of the clash that is starting to unfold is an advertising revenue gold mine. In fact, Seeking Alpha predicts that Google’s entry into the niche could mean another $ 1 billion for the company’s annual revenue.

Unlike the traditional banner advertising which can only be described as annoying, native ads are specially designed to match the look and feel of the sites on which they appear. As such, they get more engagement from users as more people are using ad blockers while others have learned to ignore the glaring banner ads.

While there are fears that Google may end up dominating the entire ad market, it will not be a walk in the park even for the tech giant as other players will surely put up a fight. For one thing, Google is a bit late in its entry into the segment. For instance, Yahoo Gemini, which was introduced back in 2014, is way ahead of the game. Even Facebook had a head start with its mobile native ads already accounting for around 80 percent of its revenue, according to Marketing Land.

Other players seem to have already anticipated Google’s move. Verizon, with its recent acquisition of Yahoo and AOL, has now transformed into a content and data powerhouse that could take on Facebook and Google.

With competition heating up, Google’s entry would surely impact the native ads segment. For advertisers, it is an affirmation of native ads’ potential to deliver quality brand promotion coupled with higher user engagement.

As advertisers begin to rebalance their ads marketing campaigns towards native ads, it could also mean a better browsing experience for the average netizen as ads become less intrusive and more relevant to the page they are on. Ultimately, it could probably mean a future without those annoying pop ups and banners.

[Featured Image by Ben Nuttall/Flickr]

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Search Buzz Video Recap: Google Mobile Interstitial Penalty, AdSense Ad Limit, Bing Expanded Ads & Games

This week I cover the new upcoming Google intrusive mobile interstitial penalty that is coming January 10th. Google wonât be building a testing tool for this penalty…


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Google Introduces Page-Level Ads for AdSense

Google just announced a new family of ad formats called Page-level ads, which it refers to as “AdSense’s next generation ads.” They’re designed to help publishers make money from their mobile content.

To use them, you place the same code once on each page you want to show ads on, and they’ll automatically show at the right time and in the right format. Google says this will potentially increase your earnings without interfering with your users’ mobile experience.

Product manager Matthew Conroy says, “The benefits of Page-level ads include: optimized ads that show when they’re likely to perform well and provide a good user experience; one-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown; ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site; [and] additional ads on your site that don’t count towards your AdSense per page ad limit.”

For now, Page-level ad formats include anchor/overlay and vignette, but more will be available in the near future.

Image via YouTube

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Google Testing New Minimalistic AdSense Ad Unit

The folks at WebmasterWorld are discussing a new ad unit some of them are seeing in their AdSense spots. They are calling it a minimalistic ad unit because it is so bland…


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New Google Analytics Reports For AdSense & Ad Exchange

Google mentioned on Google+ that Google Analytics introduced new sections for reporting on AdSense data and Ad Exchange data.

There is now a new publisher reporting section in Google Analytics named Publisher Reporting…


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Walmart sending customers to other etailers? It’s not a miracle, it’s Adsense

Sponsored Product Ads on WalmartIn the classic Christmas movie Miracle on 34th Street, Macy’s’ Santa Claus is caught sending customers to competitor Gimbels because making a child happy is more important than making a buck. At first, the Macy’s execs are horrified until they realize that what they’ll gain in goodwill by continuing the practice will actually improve sales over all.

I think Walmart must have been having a “miracle” moment when they agreed to be part of the new Google Adsense for Shopping program.

I searched Walmart.com for a Frozen throw and this is what turned up in the sidebar – ads for related products from OTHER retailers. If you click that blue question mark at the top, this is what pops up:

Walmart.com’s Sponsored Links are provided by the Google AdWords™ program. Companies pay for these links to have their products and services appear with specific search terms. These listings are administered, sorted and maintained by Google.

Clicking on sponsored links will take you away from Walmart.com. The website you link to is not endorsed by Wal-Mart.

This is part of a beta test Google is running to put product ads on third-party sites. Google is in the process of changing all Product Listing Ads into Shopping Campaigns. When you click the right opt-in buttons, your campaign could show up on any one of the retail sites in Google’s Search Network.

This concept is wonderful for the smaller retailer who needs a boost but I don’t understand why Walmart wants to run these ads. Are the earned ad dollars enough to compensate for sending shoppers elsewhere? Or maybe they’re thinking. . . we’re going to lose them anyway because we don’t have what they want so why not take what we can get.

The ad bar was located way down near the bottom of the page, so I doubt most people will even see it but it’s still a little odd.

This third-party expansion by Google is likely a response to the news that Amazon is starting their own Ad Network. When it comes to customer shopping data, nobody has more than Amazon. If they use that to leverage ad sales AdWord execs are going to have more than a few sleepless nights.

In related news, AdWords is about to update their policies regarding the advertising of “dangerous products or services”. In addition to the kinds of items you’d expect, the new rules will also prohibit advertisements for BB guns and paintball guns. You can preview those new rules right here.

 

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Google Makes It Easier To Create New AdSense Ad Units

Google just announced a new simplified My Ads tab in AdSense to make it easier to create new ad units. Here’s what it looks like:

“In addition to simplifying the ad unit creation process, we’ve also refreshed the user interface for this page, making it more intuitive and easier to navigate,” Google says in a blog post. “When choosing from the various options for your new ad units, we’ll help you in your final decision by highlighting the potential impact of your choices. Once you’ve decided on the best ad style, you can quickly implement this across your entire site rather than having to apply changes on an ad unit level.”

“Finally, to help enhance the look of ads on your site, we’ve made some changes to the default color palette for our text ads,” Google says. “The URL link will now display in a light gray replacing the green color previously associated with it.”

The new features won’t cause any changes to the way existing ads appear.

This comes after Google launched two new ad sizes – – 970 x 250 Billboard and 300 x 1050 Portrait.

Images via Google


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New AdSense magazine ads turns text into display automatically

As a blogger, I’d rather have display ads than text ads on my site. Display ads don’t just look nicer, they actually add a certain. . . je ne sais quoi to my site that text ads simply don’t have. But, I’m reluctant to check the “display” only box in AdSense because I don’t want to limit my ad money-making opportunities.

Thank heavens, there’s a solution. Introducing the handy, dandy Magazine style ad from AdSense.

This magic tool turns any text ad into a display ad instantly! No buffing. No waxing. No waiting for the paint to dry.

Adsense magazine ads

Here’s how it works:

If a marketer with a text ad wins the bid on a display only site, the system will automatically reformat the text to look like the images you see above. Bigger boxes, nice shading, colorful text – actually readable and simple – but bigger. And because text ads can now compete with display ads, that means you’ve got a shot at placement on an upscale site that wouldn’t normally handle your business.

The same (or is it the reverse) goes for bloggers. (Hold on while I switch my marketer hat for my blogger hat.) With this option, there’s a larger pool of potential advertisers, which means more opportunities to make mo’ money.

Couple of notes:

Most text ad sizes will convert except for the following:

  • 120×240
  • 125×125
  • 180×150
  • 234×60
  • 320×50

If you use any of those, stop it and move over to ads that will convert. Why deny yourself?

For site mangers, if you currently have “display and text” as your AdSense option, this new program won’t apply. You have to change your preference to “display only”.  In the future, I suspect AdSense will take away the option entirely and just make all of the inventory options the same. I mean, is there anyone who only wants text ads?

If you’re rather not have these new magazine ads, you can opt-out and stay with true-display only, but again. . . why? At a glance, these new ad types seem like the perfect marriage between text and display. And right now, they’re new enough that they might actually catch a reader’s eye and isn’t that the ultimate goal?

What do you think? Game changer or no big deal?

 

 

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AdSense Offers 434,216 New Ad Unit Sizes

AdSense has introduced the next step in responsive ads which is customer ad sizes.

A post on he AdSense blog tells us

Today, we’re happy to announce the launch of 434,216 new ad unit sizes! Or in other words, we’ve just made it possible to create custom ad sizes to give you more flexibility and enable you to better design your content for your users.

Custom sized ads behave just like their standard size counterparts, showing a text or display ad depending on which is likely to have the best performance for the impression.

For text ads, we’ll determine the optimal number of text ads to display for a given impression, and show the ads the same way they appear inside standard sizes. Our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. For unique ad unit sizes, our system will need some time before it can optimize the number of ads shown.

This is how those text ads might look

Text ads in AdSense

The same is happening for display

To ensure that ads continue to deliver a positive user experience, we’ve put a few restrictions in place around maximum and minimum pixels for ad sizes. Any custom ad size that falls outside of the restrictions won’t appear on a page. As always, all of your ads must adhere to the AdSense ad placement policies. Remember that users value your content, and that they appreciate a balance of content and ads, knowing that the ads support the content creator. Forcing too many ads into the users viewable screen is not likely to tempt them back to your site.

Display ads in AdSense

So many options. How are you going to respond?

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