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Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising.

One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is any campaign or message that’s specifically designed to appear within a mobile application while the consumer is using the app. Unlike emails or push notifications, which engage the consumer outside of the company’s app, in-app ads take advantage of the moment and hook customers in real-time.

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $ 189 billion by 2020.

Worldwide in-app advertising and app store revenues of mobile apps and games in 2015 and 2020 

[Graphic via Statista]

Aside from the fact that in-app marketing is a money-maker, there are also other benefits to utilizing this strategy.

Benefits of Using In-App Marketing

Consumers Spend A Lot of Time on Apps

Brands should take advantage of the fact that the majority of smartphone users are spending a lot of time on apps. According to a 2017 US Mobile App Report, people are spending about 87 percent of their time online on mobile apps compared to just 13 percent on the Web. This gives companies that use in-app ads an opportunity to focus on a large market, boost their brand visibility and improve lead generation and conversion. 

Mobile Internet users in US Spend Most of their time on Mobile Apps, 2017

Higher Click-Through Rates

Another advantage in-app ads have over mobile ads is their higher click-through rates (CTRs). As it stands, CTRs for mobile web ads is at 0.23 percent while in-app ads are at 0.58 percent. In-app ads also perform 11.4 times better than conventional banner ads. This means that in-app advertisements not only raises lead generation numbers, it also helps capture and convert these leads.

More Focused Targeting

Advertisements displayed in the brand’s application are designed within the app’s context, making them look natural and more organic. Many apps also opt for interactive formats, which gives advertisers the option to choose when it will be shown. This ensures a seamless transition for users. In contrast, other types of mobile advertisements, particularly pop-ups, can be quite disruptive. They interrupt the prospective consumer and could cause them to be annoyed, thereby dissuading them from making a positive decision.

Image result for banner mobile app vs in-app

Marketing inside company apps also gives advertisers a specific view of their target market due to geo-location data and the apps’ capacity to pull in the exact demographics. This increases the chances that the audience reached is aligned closely with the company’s advertising and marketing efforts. Highly targeted marketing also means that less money is wasted on consumers who are unlikely to make a purchase via the ad.

Ads are More Memorable

Research has shown that in-app ads are more effective because they’re more memorable when seen on the application. This is due to users being more engaged in the app right from the start, particularly in the social network and gaming niches. The personal nature of mobile gadgets, which people use during their leisure time, also gives people a more positive attitude towards brands they see advertising in-app.

With in-app marketing, marketers can move away from generalized ads and instead focus on ads that are designed specifically for the brands demographic. This marketing strategy also reaches a lot of people in a very short time, thereby giving brands more reach and higher ROI.

[Featured image via Pixabay]

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Why Adding A ‘Live Chat’ To My Website Turned Into The Best Business Decision I Made In The Last 12 Months

In the last few years, I finally reached a point in my business where I could begin testing new tools that in the past I ignored because I lacked the capacity to make them work. I’m sure you resonate with me when I tell you that I frequently get overwhelmed…

The post Why Adding A ‘Live Chat’ To My Website Turned Into The Best Business Decision I Made In The Last 12 Months appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views

You should add a number to at least half of your blog posts according to a successful small business marketing blogger. What he really means is that list formatted posts, such as 4 Best Ways to Make Money Blogging, 10 Incredible Gmail Tricks and Tips or 4 Best Ways to Make Money Blogging… are extremely effective in driving social sharing which also leads to linking which is great for search ranking.

“Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date,” said Brandon Gaille in a guest post on Google’s Inside AdSense blog. “With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.”

Gaille has been on a tear over the past 3 years, founding business advice site BrandonGaille.com which now has over 2 million monthly visitors. Galille has since parlayed that success into offering a course called The Blog Millionaire for others to learn how to make millions too. “The overwhelming success of his blog system led Brandon to create an online course to guide bloggers and businesses down the same proven path of success that his clients pay him up to $ 100,000/year for,” said Galille on LinkedIn. There is currently a waiting list to join the course!

5 Reasons Adding a Number to Your Article Titles Increase Traffic

1. Placing a Number Gives Users What They Are Used To!

Call it the BuzzFeed effect, but lists drive traffic and a number in the title signifies a list. It’s really that simple.

“Titles that begin with numbers are proving to drive traffic,” says Gaille. “This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.”

2. List Posts Are Shared the Most on Social

People love to share List Posts on social media like Facebook and sharing can supercharge your traffic. Why not play into the social media game and give them what they want, short, easy to digest sharable content.

3. Odd Numbers in Titles Are 20% More Effective

“Although no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles,” said Gaille.

I think it’s probably because it sounds more legit, not made up. For instance, if somebody posts the 10 best ways to drive traffic, people will inherently think that the writer thought of 10 points and stopped thinking. However, if it was the 7 best, it sounds as if these are actually what the author thinks are truly best.

4. People Love to Link to Lists Which Makes for Great SEO

Search engine optimization is driven by links and what better way to get links than to get your content shared on social. So part of your SEO strategy should be to write content that people want to link to and then not only will they link in their own blogs but they will also get the word out by sharing your posts on Twitter, Reddit, Facebook and many other places.

5. Gaining a List Site Reputation Will Cause Repeat Traffic

Just like Brandon Gaille has discovered, writing lots of list style posts and including a number in the title gives you traction as a place people want to go. People like simple straight forward easy to read advice and that’s what Gaille delivers. Those who are looking for something to share on social or for inspiration on an article (like this one) find list sites a great destination source.

The post 5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views appeared first on WebProNews.


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Chuck Frey Explains How You Can Make An Extra $10,000 A Year By Adding A Directory To Your Blog

Chuck Frey has an interesting niche, one you might consider very old-school and probably because of this, not something you have thought about adding to your own business. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Chuck makes money from directories. Do you remember directories? Those old style sites that list links…

The post Chuck Frey Explains How You Can Make An Extra $ 10,000 A Year By Adding A Directory To Your Blog appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Apple Moving Closer To Adding Public Transit Routing To Maps

Apple has been talking about adding public transit data to its mapping product for a very long time. My understanding is that the company has had access to the transit data itself for some time, but for reasons that remain obscure has not has not been able to get transit directions into Maps yet….



Please visit Search Engine Land for the full article.


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Ad Copy – 7 Key Steps for Adding Holiday Sparkle

If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
Search Engine Watch – Latest

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Chuck Frey Explains How You Can Make An Extra $10,000 A Year By Adding A Directory To Your Blog

Chuck Frey has an interesting niche, one you might consider very old-school and probably because of this, not something you have thought about adding to your own business. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Chuck makes money from directories. Do you remember directories? Those old style sites that list links…

The post Chuck Frey Explains How You Can Make An Extra $ 10,000 A Year By Adding A Directory To Your Blog appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Facebook Adding Search History to Activity Log

Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark Zuckerberg takes another step toward setting his plan to compete with Google in web search into motion.
Search Engine Watch – Latest

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