Tag Archive | "About"

SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how Google now displays search results.

See below for highlights from Rand’s thoughts on the changing SEO landscape:

There is definitely this problem in the SEO space where the amount of opportunity in SEO (is lessened), because of Google entering all these business sectors and taking away of a lot of the clicks and trying to solve the searchers’ query before they ever click.

This means that you just don’t have as much opportunity to earn search clicks from this search engine anymore.

Branded Search Queries

How can we overcome that? I think the answer in SEO is pretty clear, which is the one thing that Google is not taking away from us, branded search queries. If somebody searches for StatBid or they search for Moz or they search for the North Face, that is a searcher telling Google to take me to this companies website. That’s a very very powerful undeniable signal that they want to reach your site. You’re getting 90% plus click-through rates on those.

If you can increase the number of people searching for your brand instead of drawing a smaller and smaller percentage of the people who search for outdoor jackets, because Google’s placing all these ads above the fold and trying to say these are the best outdoor jackets and having an instant answer and a featured snippet and all this type of stuff, yeah that’s that’s a big win.

Combining Classic SEO with New Stuff

I think for CMO’s and for marketing departments it’s going to be a combination of classic skill sets in SEO. First, how do we rank? How do we make sure that our site is technically optimized? How do we make sure that we’re doing good keyword research and keyword targeting? How do we create good content around all these things and solve searchers problems?

Then I think it’s also going to be some new forms of marketing that SEO’s are not generally familiar with, at least not historically. Those are things like creative that draws attention and eyeballs and interest. I think it’s a lot of storytelling. Great brands are built on the back of great storytelling and that is traditionally a big weak spot for SEO.

SEO Teams Need to Get Retooled

So yeah, I think there’s going to be a combination of new and old. That could mean that some (SEO & marketing) teams need to get retooled or new people need to be added. It could mean that agencies will have to upgrade those practices and I’ve already seen some agencies in the SEO world start to do that. I think serving existing demand is going to long-term not be as exciting as creating more demand.

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Are You Making These 7 Mistakes with Your About Page?

Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
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SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Truth About Traveling Non-Stop

I’m writing you today from Castellon, a town one hour drive from Valencia in Spain. I’m here visiting my father, my 9-year-old little half-brother, and his mother, who is Spanish. This is my first time in Spain. A couple of weeks ago I was in London. Before that, I was in Lviv, Nice, Paris, Vancouver […]

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Entrepreneurs-Journey.com by Yaro Starak

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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the years, I feel there is one […]

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Entrepreneurs-Journey.com by Yaro Starak

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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie
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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the…

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

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Entrepreneurs-Journey.com by Yaro Starak

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3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way
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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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