Tag Archive | "About"

What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way
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The post 3 False Beliefs about Conversational Copywriting that Make Me Want to Scream appeared first on Copyblogger.


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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Do Content Writers Really Need to Think about SEO?

In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick
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The post Do Content Writers Really Need to Think about SEO? appeared first on Copyblogger.


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Real Talk about Moving Forward with Your Big Idea

Great to see you again! This week on Copyblogger, we looked at how to make progress on projects and opportunities that might seem intimidating at first. Stefanie Flaxman showed us how to take that Big Idea (exciting, challenging, scary) and break it down until you discover your first (or next) move. She shared a process
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The post Real Talk about Moving Forward with Your Big Idea appeared first on Copyblogger.


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Talking to Mr. Money Mustache about the US Digital Service

Last week, I passed my one year anniversary as head of the US Digital Service (USDS). So when Mr. Money Mustache asked for an interview, I was delighted to talk about some of the work that the USDS does. If you aren’t familiar with Mr. Money Mustache, he writes about a philosophy of badassity in which people make better life choices like biking to work or saving a higher percentage of their paychecks.

I remember discovering Mr. Money Mustache and immediately reading through most of his site, so it was a pleasure to do an interview with him. And if you haven’t heard of the US Digital Service before, this interview is a good chance to find out more. The US Digital Service is still here, still working on projects that matter, and we’re hiring.

Matt Cutts: Gadgets, Google, and SEO

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Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence
A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek

Can Autonomous Stores Catch On?
Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today

Google Search Console Adds 16 Months of Data
Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post

The State of Video Marketing: Distribution, Topic, and Budget Trends
Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. In addition, 50% of respondents are transferring budgets from traditional media budgets to finance digital video and 37% are reallocating budgets from digital media. MarketingProfs

Hulu Hits $ 1 Billion Ad Milestone
In 2017, Hulu hit a record for video advertising revenue at $ 1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. MediaPost

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
Self-driving cars are more than just a surreal future world pipe dream — they’re well on their way to becoming a real disruption to our typical interactions with transportation. Aside from the daily interaction, self-driving cars can also serve as a site for real-time marketing communications. HubSpot

Forrester: Mobile will drive 69% of search ad growth by 2022
Mobile Marketer reports: “Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $ 19 billion in growth by 2022, according to Forrester research.” Mobile Marketer

How Marketers Are Turning Your Car Into a Branded Experience
Talking to your car isn’t as strange of a thought as it once was. But marketers and tech platforms are toying with the idea of taking this to the next level — providing helpful, timely information to consumers on-the-go. AdWeek

Why Brands Will Go To Extremes — Lengthwise — With Digital Video In 2018
Marketing Dive reports: “In 2017, marketers spent 2x as much on online video than they did on TV ads. While standard 30-second ads aren’t going away, brands are increasingly experimenting with a wide array of video formats that push extremes length-wise.” Marketing Dive

Google Is Sunsetting Adwords Review Extensions
Next month, Google will be removing the text ad extensions that allow advertisers to highlight 3rd-party reviews within their ads. If you have used these extensions and want to keep the data, export it in AdWords this month. Search Engine Land

New Data Reveals It’s Time to Change Your Headline Strategy
New research from Buzzsumo revealed some surprising insights about headlines that play best on Facebook — including which word combinations get the most engagement, and which to avoid. Social Media Today

On the Lighter Side:
M&M’s debuts touchdown dance contest for Super Bowl – Mobile Marketer
Billy Mann Discusses Video Humor as a Tool for Marketing – Small Biz Trends

TopRank Marketing In the News:

Debbie Friez – 2018 Digital Marketing Trends From 20+ Marketing Experts – Hot in Social Media
Josh Nite – Annual Content Planning: How To Kickstart Filling Your Editorial Calendar – HeidiCohen.com
Lee Odden – What’s Trending: Bring It On, 2018 – LinkedIn Marketing Solutions
Lee Odden – Social Media Experts and Influencers, to Follow in 2018 – SocialChamp
Lee Odden – 5 Expert Tips To Refine Your Content Marketing Strategy For 2018 – Marketing Insider Group
Lee Odden - Meet the Top 21 B2B Influencers to Watch in 2018 – B2B News Network
Lee Odden – How To Research and Create Evergreen Content – BuzzSumo

What was the top digital marketing news story for you this week?

We’ll see you next week when we’ll be sharing all new marketing news stories. Also check out the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, and competitive analysis

To give you that little extra oomph before we cross the line into 2018, here’s a look at some of our readers’ favorite content from the MarketingSherpa Blog this past year.
MarketingSherpa Blog

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Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.

The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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