Tag Archive | "$500000"

Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts

Google recently announced that it is shutting down Google+, with the service expected to cease operating by Nov. 2019. The announcement came on the heels of a report that an API bug exposed the profile data of 500,000 Google users using 438 different apps. However, Google claims the issue had been resolved back in March.

The decision to phase out Google+ came after Google launched a review of third-party developer access at the start of the year. The review apparently proved what the company had already known—that consumers and developers are not that interested in the platform. The service reportedly has “low usage and engagement,” with the majority of user sessions lasting less than five seconds.

What Happens to Google+ Now?

Google+ users will have ample time to transition. The phase-out is expected to be completed by August 2019 and the company will be releasing additional information in the next few months on how to migrate data.

However, Google intends to keep Google+ open for enterprise customers. But it will be rolling out new features to keep its enterprise version more secure and effective.

Aside from announcing its phase-out of Google+, the company also said its other services will be receiving privacy adjustments. Some of these adjustments include changes to API that will curtail developers’ access to user data on Gmail and Android. The changes will also ensure that developers won’t be receiving call logs and SMS permissions. Contact and basic interaction data from the Android Contacts API will also be blocked.

Keeping Things Quiet

While the security vulnerability occurred several months ago, it was only revealed recently in a Wall Street Journal report which said the breach exposed information like name, age, gender, occupation, and email address of users who listed their profile as private.

In a blog post, Google explained its decision not to reveal the issue to users.

According to Ben Smith, Google’s Vice President of Engineering, the company did not find any evidence of anyone accessing the profile data. There was also no evidence that the API was abused or that any developer was aware of the bug. Google’s “Privacy & Data Protection Office” also evaluated the issue and decided that none of the “thresholds” they were looking for were met.

Experts say that there’s no legal requirement that obliges Google to reveal the security vulnerability. However, Google’s decision to keep things quiet and a memo shared to the Journal warning senior executives against disclosing the existence of the bug will undoubtedly raise privacy and security questions again.

[Feature image via Google]

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500,000 Businesses Now Advertising on Instagram

Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada. Businesses have been an important part of the Instagram community since the beginning. Here’s why Instagram continues to be an essential place for businesses to grow.”

The Instagram community is more than 500 million strong, so it’s not surprise that consumer targeted marketing is taking off on the platform. What businesses like is their ability to become part of the consumer engagement experience, not just an advertiser butting into the conversation.

Instagram Working for Business?

Instagram noted that 50% of “Instagrammers” follow a business and their surveys indicate that 60% of Instagram users say they learned about a product or service on Instagram. They view their platform as passion marketing which businesses can tap into. They say that 75% of their users take action after being inspired by a post. Actions include clicking to a website, searching, shopping or telling a friend.

There have been 1 billion actions taken on their ads just in the last 12 months since Instagram ads were launched. Internal surveys show that 70% of ad campaigns received “significant lifts” of online conversion or mobile app installs. Since Instagram made change to their link ad format in June, they saw ad performance increase by 45%. Additionally, an Oracle Data Cloud report concluded that Instagram ads drove a median 1.8% lift in in-store sales and a 2.1% lift in household penetration, across 12 US CPG campaigns that were measured for potential sales impact.

Consumer Brands Love Instagram

The handbag brand Dagne Dover, working with its ad agency Mason Interactive, effectively used the Shop Now call to action button in a recent campaign. They targeted students, mothers, professionals and women interested in fashion and travel according to Instagram.

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The campaign doubled its traffic and increased its return on ad spend 13X over a two-month period, according to Melissa Mash, CEO at Dagne Dover.

Virtually every major brand is now using Instagram to reach consumers in their niche markets. Brands such as Macy’s, Petsmart, Staples and Fossil are among the half million pushing their products on Instagram.

Instagram Ads Work For Small Business Too

Instagram is one of the few platforms that works just as well for small business advertisers as it does for the big brands. Since it is a Facebook company, it runs on the same ad backend as Facebook, with similar targeting and bidding options.

Whether a business is promoting a sale, marketing an event or seeking Instagram followers, you can advertise for as little as $ 5 a day.

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One online writer experimented by promoting an article she wrote for Entrepreneur and was able to obtain 2,000 likes for only 1 cent each! With that ultra low conversion cost it’s worth experimenting.

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Nathan Chan: Young Aussie Entrepreneur Turns Foundr Digital Magazine Into A Six Figure Business And Grows Instagram Following To 500,000+

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Several years ago, shortly after moving to Melbourne Australia, I received a message from a local named Nathan Chan. He wanted to take me out to dinner. Normally I’m a bit wary of dinner invites from people…

The post Nathan Chan: Young Aussie Entrepreneur Turns Foundr Digital Magazine Into A Six Figure Business And Grows Instagram Following To 500,000+ appeared first on Entrepreneurs-Journey.com.

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Shoshana Roberts Files $500,000 Lawsuit Against Producers Of Viral Cat-Calling Video

Shoshana Roberts, star of 10 Hours of Walking in NYC as a Woman, says she was paid $ 200 to be filmed walking through the streets of Manhattan for 10 hours. The video caused her to be catcalled more than 100 times and she encountered multiple rape threats directed at her. Shoshana Roberts, Subject of Viral Cat-Calling Video, Turns Her ‘Frustrations’ Into a …

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