Tag Archive | "2019"

Daily Search Forum Recap: September 20, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


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SalesForce Launches Sustainability Cloud Ahead of Climate Week 2019

Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $ 30 trillion in 2018, a 34 percent increase over the previous two years.

To aid in that endeavor, SalesForce has unveiled Sustainability Cloud ahead of Climate Week 2019. Sustainability Cloud is a product that helps businesses make informed decisions about their business operations, with the goal of achieving carbon neutrality.

The product is designed to give businesses a 360-degree view of their current environmental impact, as well as data-driven insights into the changes they can make. The platform—along with Salesforce Einstein Analytics—provides an easy way for businesses to track, analyze and report environmental data. This will enable companies to track KPIs over time, including renewable energy use, overall energy consumption and carbon emissions. This information can then be used for engagement with executives, investors and customers, as well as for regulatory and audit purposes.

In the company’s press release, Suzanne DiBianca, chief impact officer and EVP of corporate relations said: “At Salesforce, we’ve always believed business is the greatest platform for change. Addressing climate change with speed and at scale is critical to see a turning point by 2020. Businesses must work together to be the greatest force for climate transformation the world has ever seen.”

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INBOUND 2019: What We Learned

INBOUND 2019 is on the books and it was probably the best year yet. This marketing event has changed over the years, and there were more than 26,000 people attending this year, up from just a few thousand in the first year. There were two main things I really liked at this conference. One was that Alexis Ohanian talked about fatherhood and how men aren’t a babysitter, a theme that constantly comes up in my own life as a father. The second was when Sal Khan, Founder of the popular online school Khan Academy, talked about what it was like to hear that his company was being talked about by Bill Gates and further showed the power of being excited about education, showing videos from all over the country and the world with students celebrating their grades. INBOUND2019 was full of inspirational moments and real, valuable connections.

There are always new ideas and products to learn about at INBOUND, and sometimes that interaction is what gets people there in the first place.

“This was the first year that we were able to let our customers pick what was on the announcement list,” says Meghan Keaney Anderson, VP of Marketing at HubSpot. “We were able to announce a slew of improvements like attribution reporting for marketers — the thing that allows you to say that this social media post or this video or this email actually contributed to revenue — you are able to draw the line down all the way to dollars. You’re able to justify your work and to get credit for it.”

“Then there was advocacy automation,” says Anderson. “Our customers are our best marketers. You go out there and trust a friend for a recommendation on what to buy, and this helps you to surface customers who are really happy. Then you can ask those customers to share their experiences on review sites. On the inverse, you can also find customers who are less happy and reach out to find why they aren’t happy and try to turn that around. Customers are what really build momentum for your business, and by getting really smart and tailored around who’s doing well and who’s not we can then empower those people.”

LinkedIn and Customer Experience at INBOUND

Bringing marketing inline with sales is a key feature of this event. These are often two parts of a business that don’t always agree, so forming new channels to keep them in line with each other can lead to greater business success. In the LinkedIn Lounge, this was the top priority.

“At a high level we are really talking about how sales and marketing come together to create better customer experiences to drive business growth forward,” says Kelly Mcettrick Head of Adtech Channel Sales for LinkedIn Marketing Solutions. “On the marketing side, it’s really about getting started with your page and business presence on LinkedIn to establish that foundation. Then, how do you really get started with ads to accelerate that foundation that you have built. So we have a lot of programming about lead generation, branding, and all those important parts for building successful long-term sustainable businesses. Then we talk about how to tie that back to your sales team to make those things work together as core pillars of business.”

“I particularly like our lounge space that we have created, but I also like how when Inbound creates their content and you look at the sessions they have created they are doing a really great job of bringing in practitioners on the marketing front but also inspirational speakers to talk about how marketing can better connect with their customers,” says Kaitlin Stich, Partner Marketing Lead for LinkedIn Marketing Solutions. “That’s incredibly valuable and they bring all types of industry experts to do that — my favorite is Chip and Joanna Gaines on Friday — I think bringing in speakers like that highlights the opportunity for businesses to be more conversational with their customers. That is really what this conference is about and that’s some of the value that LinkedIn is bringing with the products we are demonstrating here.”

Lessons From INBOUND 2019

This conference has proven to be especially valuable to marketers and general businesspeople over the years, and each year’s offerings seem to increase in value. Here’s what some other participants had to say about INBOUND 2019:

“There is so much new technology being rolled out every single day and sometimes it’s overwhelming,” says Tayla Andrè, Speaker, Media personality, and Real estate agent.

“These past four days really put in perspective how to properly roll out content that will increase my productivity visibility and connectivity to my followers.”

“The value of INBOUND for us is multifaceted,” says Nili Molvin Zaharony, Co-Founder and CMO of Penguin Strategies, HubSpot Diamond Agency Partner. “Over the course of four days, we are able to expand our agency’s offerings with new partnerships, share knowledge with other marketers as speakers, learn from our peers, and meet 1:1 with members of HubSpot’s executive staff to share ideas that directly translate into action and improvements. It is a truly unique opportunity for us to grow our business and share with the marketing community.”

“I have attended many conferences in social media marketing,” Says Adobe Education Leader and Founder of Classroom Without Walls, Dr. Ai-Addyson Zhang. “However, few truly create a wow-experience. Inbound is such an exceptional conference that educates, entertains, and inspires! I love the diverse range of speakers that come from a variety of backgrounds. You learn a lot about social media and digital marketing, but you also feel so inspired by the individuals who have made a mark in their industry. I especially love how HubSpot and HubSpot Academy are making an effort to diversify their selection of speakers and to walk their talk of the importance of diversity. Kudos to INBOUND19. I cannot wait for INBOUND20.”

Photos Courtesy of HubSpot

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City.

To see highlights from last year’s event, check out this roundup of the sessions or these presentations.

Transformation of Search Summit 2019 speakers + agenda

We’ve gathered a great list of search marketing pros to share their knowledge and experience at this event.

transformation of search summit 2019 speakers

Carolyn Shelby from the Walt Disney Company will kick off the morning sharing insights from her work as SEO Manager of Audience Development. She’ll explore overarching trends in search and what we can expect to change in the next year. From the shift from search to discovery to the changing balance of paid versus organic, from data concerns to the changing consumer journey, this session will touch on key themes all marketers should keep top of mind.

Michael Akkerman of Pinterest will follow with Dave Fall of BrandNetworks in a session titled “You’ll Know it When You See it: The Future of Ecommerce is Visual.” Together, they’ll discuss how marketers can inspire consumers and bring magic back to sometimes impersonal online experiences. What options exist for brands looking to create more visual discovery of their products and services?

Courtney Messerli of Goop will give expertise on optimizing for YouTube. As the second largest search engine with more than 1.9 billion monthly users, YouTube offers a huge opportunity for brands to expand their reach. She’ll give insight on video optimization as well as expectations for the role of video in the future of search.

Other speakers include:

  • John Shehata, VP of Audience Development Strategy at Conde Nast
  • Noël Reilly, Strategic Account Director at Microsoft
  • Guillaume Conteville, SVP, Global Digital Marketing at Mastercard
  • John Denny, VP Ecommerce & Digital Marketing at CAVU Venture Partners
  • Allen Hammock, Global Strategist for Search at Kenshoo
  • Kerry Curran, Managing Partner, Marketing Integration, Catalyst (GroupM)
  • Stephen Kraus, Head of Digital Insights at Jumpshot

Why should you attend this event?

What makes the Transformation of Search Summit special, you ask?

By attending this event, you’ll be able to:

  • Connect with 350+ senior search, digital, and ecommerce marketers from global brands
  • Hear from renowned experts from across the industry
  • Participate in an unparalleled, unique platform to dissect the current landscape
  • Be immersed into a strategic deep-dive into the future of search marketing
  • Share actionable search tactics on how you can capitalize on and protect your business from digital advances
  • Collaborate with your peers about where the industry predicts search is heading
  • Take away real insights designed to address your business needs

Last year, 59% of attendees were business leaders (C-level, partner, VP) and directors from across four continents.

To view a sample of this year’s delegate list, see here.

Who should attend?

We’ve designed this event to be equal parts strategic and tactical, designed for senior leaders as well as practitioners.

This might include:

  • C-suite leaders looking to understand the changing role that search plays within their organizations
  • Head/Director/SVP/VP of Marketing looking to understand the changing role of search in customers’ paths to purchase, impact of technologies on performance, spend, ROI, budgeting, etc.
  • Head/Director/SVP/VP of Search/SEO/PPC looking to understand the impact of new technologies and consumer trends on how to best evolve their search marketing strategies

transformation of search summit 2019 who should attend

Industries represented span publishing, retail/ecommerce, SaaS, agencies, consultancies, financial services, and more.

Last year saw attendees from brands including Amazon, Sprint, Adobe, L’Oreal, Yext, KPMG, J.P. Morgan, Xerox, Bloomberg, and Wunderman, among many others:

past attendees of transformation of search summit, examples of brands

When / where?

This one-day event will take place at a lovely venue called Convene, located in Midtown Manhattan at 46th St and 6th Ave.

Sessions will run from 9am to 5pm, and will be followed by a drinks reception.

Lunch, snacks, coffee, etc. will be served throughout the day.

Thank you to our partners

This event wouldn’t be what it is without the support of our partners:

  • Catalyst
  • Fospha
  • Kenshoo
  • Jumpshot
  • SEOClarity
  • Synup

And we’d like to extend a big thank you to each of them.

Where can I learn more about the event?

To see a full rundown of agenda, speakers, sponsors, and tickets, check out the Transformation of Search Summit website.

We look forward to seeing you there!

The post The Transformation of Search Summit 2019: Speakers, agenda, FAQ appeared first on Search Engine Watch.

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Daily Search Forum Recap: September 6, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


Search Engine Roundtable

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Labor Day – 2019 Logos From Google, Yahoo & Bing

Today is Labor Day in the United States and now for the fourth year in a row, Google has a Labor Day logo. Google use to not do Labor Day logos but now has consistently done them for the past four years. Yahoo and Bing also have special logos or designs up for the day.


Search Engine Roundtable

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Daily Search Forum Recap: August 30, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


Search Engine Roundtable

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Daily Search Forum Recap: August 29, 2019

Here is a recap of what happened in the search forums today…


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Daily Search Forum Recap: August 23, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


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Daily Search Forum Recap: August 2, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


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