Tag Archive | "2012"

Search Marketing Expo – SMX London 2012

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15th-16th May 2012, Chelsea Football Club

May is rolling round again, and that means it’s almost time for SMX London to open its doors once more to some of the best conference speakers (and indeed delegates) in the business.

We’re happy to be going along again, and the SMX team have been kind enough to give us a discount code which means you’ll be able to get a 15% discount (more on that later).

SMX has garnered a reputation for being not only a fantastically educative conference, with people working at high levels in the industry sharing findings and techniques, but also one of the better networking opportunities available to SEOs in the UK. The venue this year is Chelsea Football Club’s Stamford Bridge stadium.

We took some of the best tips from the 2010 event, and even more from the 2011 conference, so just by having a glance at the articles there you can see the kind of information that’s available.

There are some great speakers this year, and I’m guessing there will be more people than usual at the keynote talk which is from Amit Singhal, a Google Fellow who has been responsible for leading Google’s core ranking team since 2000. The conference chairs are Danny Sullivan and Chris Sherman, two of the most respected commenters on Search Marketing.

Other speakers at SMX this May will be:

  • Guy Levine – CEO, Return On Digital
  • David Naylor – MD & Director of SEO, Bronco Ltd
  • Stephen Pavlovich – CEO, Conversion Factory
  • Aleyda Solis – SEO Manager, Bodaclick SL
  • Andy Atkins-Krueger – Group CEO, WebCertain
  • Kevin Gibbons – Director of Strategy, SEOptimise
  • Christine Churchill – President, KeyRelevance
  • Maile Ohye – Senior Developer Programs Engineer, Google Inc.
  • Bas van den Beld – Chief Editor, State of Search
  • Dixon Jones – Marketing Director, Majestic SEO
  • Mikkel deMib Svendsen – Creative Director, deMib.com
  • Vanessa Fox – Contributing Editor, Search Engine Land
  • Lisa Williams, President – MEDIA forte marketing

…and many more.

We’re delighted to be able to offer you a 15% discount to the conference, which gives a discount on any of the following:

  • 2 day Full conference pass
  • 1 day Full Conference pass
  • The International Search Summit
  • Boot Camp – Combo pass ISS/SMX
  • Combo pass SMX/Boot Camp

Register at the SMX site with the code WORDTRACKER012 and you'll have access to some of the best information in the business as well as the chance to meet some other friendly SEOs. We'll be there, tweeting and making notes for blog posts after the event – come and say hello, let us know what you think of the event. See you there!

Wordtracker Blog

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Daily Search Forum Recap: April 20, 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…




Search Engine Roundtable

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How to Build a Business with Premium Content (Updated for 2012)

Teaching Sells logo

It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.

If you haven’t done this with us before before, let me tell you what it’s all about.

Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.

Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)

Teaching Sells is our comprehensive course about how to build a business online.

Not a “money-getting system” or some kind of “turn the internet into your personal ATM” course. There are plenty of other folks who will try to sell you that.

Teaching Sells is a course about business. How it works online, how to decide on your topic, how to find customers, how to build your site — the whole thing. Start to finish.

This is the stuff we think the Small Business Administration should be teaching you … but they aren’t.

It’s the stuff we think marketing majors should learn in college … but they don’t.

Yes, I’m a fangirl

You know those people who crash servers during launches by hitting “Refresh” until they get to order?

That was me, way back in 2007 when the Teaching Sells course was first launched. That was before I worked with Brian, before Copyblogger Media was formed, before I wrote a single Copyblogger post.

Teaching Sells was what let me make the jump into working for myself. So I think it’s pretty darned cool. But, you know, I’m kind of biased.

Eventually, I came onboard

I was fortunate enough to eventually join Brian Clark and Tony Clark in making Teaching Sells even better — adding content formats, making the material easier to digest, simplifying the course structure, and more good stuff.

That’s one reason I tend to pour my heart into these launches … I care about this course, and I’ve seen what it can do for people.

I also know how much you (and I) like awesome free stuff. So we’ve made kind of a tradition of delivering lots of great free content during our launches.

You can get all the good stuff by signing up for the Teaching Sells email list. We’ll also let you know when the course is available, so if this is the right fit for you, you’ll be able to join us.

Either way, over the next few weeks, we’ll be talking about:

  • If only you had started earlier … can real people still build a business online from scratch?
  • How you’re making it harder than it has to be (and how to knock that off and start making real progress)
  • The best ways to make money with content in 2012
  • Blogging and the zombie apocalypse
  • The key element to creating a successful 21st century business
  • Why advertising doesn’t work for bloggers (and what does)
  • What buyers will and won’t pay for when it comes to content
  • What to do if you’re not a great content creator yourself (this one is cool)

We’re also going to give away our handy-dandy 20-step road map to creating a serious, thriving business online, and we’ll throw in a live webinar to let you know more about how that works.

There’s all that, and then anything else I come up with over the next four weeks. If you see me griping on Twitter about how little sleep I’m getting, you’ll know why.

So what do you do now?

  1. Go sign up for the Teaching Sells list. (If you’re signed up already, you’ll get all the awesomeness automatically.)
  2. Let your email provider know we’re good guys by adding us to your approved email senders, so your content doesn’t get stuck in a spam filter.


Then hang on tight, and I’ll be talking more with you in the comfort of your email box.

Whether or not you think Teaching Sells would be a good fit, go ahead and sign up for all the free goodies. We don’t mind a bit — in fact, we love it when people put our free stuff to good use. That’s why Copyblogger is here for you every day, right?

Looking forward to seeing you there!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media and a co-creator of the updated Teaching Sells.

P.S.

Oh yeah, and of course, we’re not going to do anything weird with your email address. We’ll send you lots of valuable content and some information about Teaching Sells, and that’s it. We loathe spam and we know you do, too.

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Copyblogger

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SearchCap: The Day In Search, April 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Hits 2 Billion Check-ins, 20 Million Users It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four…



Please visit Search Engine Land for the full article.




Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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20% discount for SES London 2012

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Google's digital marketing evangelist, Avinash Kaushik, will be giving the keynote speech at this year's SES London conference.

His blog, Occam's Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, are required reading for online marketers. It's a great opportunity for UK audiences to hear him speak.

You can get 20% off entry to SES London when you quote this discount code: Word

SES London attracts leading experts in search marketing. The event is dedicated to enabling attendees to examine their online strategies for 2012.

SES London 2012 discount

You get three days of instant insights into search, social and analytics from the industry’s brightest minds. 

  • Learn how to optimize your website for the most efficient crawling and indexing. 
  • Use keyword analysis to discover top converting words and phrases for optimum conversion. 
  • Make link building for super ranking in the major search engines second nature. 
  • Tackle local, mobile, video, analytics and social media.

In fact, become your own leading search marketing expert. And while you're at it, network and mix with your peers and the leading vendors and suppliers in the industry.

SES London will take place from 20-24 February 2012 at the QEII Conference Centre in London. 

Get 20% off entry to SES London when you quote this discount code: Word

 

 

Wordtracker Blog

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Email Marketing Trends: The results from 6 live polls conducted at Email Summit 2012

At Email Summit 2012, we polled our audience to learn what tactics marketers are using. Read on for some of these results, along with some resources to help you act on these tactics.
Marketingsherpa Blog

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Book Giveaway: The Zen of Social Media Marketing (2012 Edition)

For MarketingSherpa readers, Shama Kabani, CEO, Marketing Zen Group, provided her five main takeaways from the latest edition of her book, “The Zen of Social Media Marketing.” Read on for helpful tips on Facebook advertising, online videos and more.
Marketingsherpa Blog

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Google’s Gags Go Worldwide For April Fool’s Day 2012

It was right about this time last year when we gave Google the winner’s trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool’s Day jokes that pretty well span the globe…



Please visit Search Engine Land for the full article.




Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: The Day In Search, March 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be…



Please visit Search Engine Land for the full article.




Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: The Day In Search, March 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move Over, Wikipedia: Amazon May Be The King Of Google Rankings While the SEO industry has spent years decrying how well Wikipedia seems to dominate…



Please visit Search Engine Land for the full article.




Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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