Tag Archive | "2012"

Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation

An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google…



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The Best of 2012

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Good egg

SEO

Google Panda had an effect on some quality sites, as well as the spammier ones. Our Google Panda Update article continued to be popular in 2012 because it shows what to do about the problems the Panda has caused.

A second black and white creature joined the group of Google algorithm updates in April 2012: the “Penguin” (it was initially called the “webspam update” – not half as memorable and not half as good at providing opportunities to post sinister Penguin graphics.) Confusion reigned as webmasters and site owners tried to decide which particular algorithm update had hit their organic traffic. We tried to assist with Google Penguin: What it was and what it wasn’t

We also posted a range of articles last year aimed at those just starting out on their SEO journey in our appropriately named Start Learning SEO section.

And there’s just about everything you need to know about technical SEO in Mark Nunney’s Technical SEO checklist

We always like to be at SEO conferences to report back on the latest from some of the best in SEO and link building. Last year we visited SearchLove London and came away with 220 SEO tips, and gleaned another 213 tips and takeaways from SMX London.

Wordtracker’s Keywords tool will help you choose the keywords that bring you traffic, but what do you do with them when you’ve found them? Find out in You can optimize your WordPress blog, it’s easy!

Link building

Wordtracker’s Link Builder has seen a lot of improvements lately and to accompany those changes we updated and added to our Definitive Guide to Link Building It’s now a massive 386 pages long, and there’s an extract from it in the Academy article 62 steps to the definitive link building campaign

Our most popular blog post by a mile was Andrew Tobert’s timely Why Facebook won’t survive a decade It came out just before Facebook’s share prices were taking a nosedive.

Social

Everyone seemed to want to know about Google+ last year and a regular guest blogger on the Wordtracker Academy, Kristi Hines, authored her guide to Google+

Kristi also gave us guides to Twitter and LinkedIn and advised on how How to spice up your Facebook pages so there’s no excuse not to market your business on social media platforms this year.

You might think that your followers will see all your updates and photos on Facebook. I’m afraid they don’t. Andrew Tobert explained how Facebook chooses which ones to add to your friends’ feeds in EdgeRank: Give your Facebook page the edge

Content

Discover the secrets of a great landing page by Julie McNamee gave lots of tips on writing effective landing pages that encourage visitors to click on that all-important “Order now” button.

Guest poster Heather Lloyd-Martin knows a thing or two about writing content and she shared her thoughts on The 7 sins of SEO copywriting

More content advice was given by another copywriter friend of ours, Karon Thackston. It’s called Quick & Easy Keyword Optimization and provides the essentials on where to use your carefully chosen keywords on your website.

Another e-book we released this year was written by video expert Gareth Davies. Called Videotastic! How to Make Amazing Web Videos and Sell More Online it’s a great how-to on everything from preparing for your video shoot to marketing the finished product.

Keeping up with trends is a great way to find new content to write, and Julie McNamee posted 21 top tips to find trends to help you do that in 2013.

General

For those just about to start on a new website, look no further than You can optimize your WordPress blog, it’s easy! where you’ll find lots of tips on optimizing your site, including plugins to use, settings to use and much more.

If you already have a website you could do worse than check for SEO errors on it. Andrew Tobert explained how you can quickly and easily track down these errors with How to audit your website with Wordtracker

Rich snippets for idiots. And, er, you was a practical guide on how to use these little bits of code to make it easier for the search engines to find you.

Gareth Davies presented Ecommerce conversion tips by optimization expert Bryan Eisenberg.

And in case anyone missed it, here are our 10 free SEO gifts for 2012

And that’s not the end of it. We’re looking forward to providing lots more useful content this year but in the meantime we’d like to wish all our readers a Happy New Year!

Wordtracker’s keyword research tools

Take out free 7-day trials to Wordtracker’s keyword research tools to help you get a start on those SEO campaigns in the new year:

Wordtracker’s Keywords tool can help you find the best keywords for your business – the keywords that potential customers are using in their searches.

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Wordtracker Link Builder helps you build links to boost your site’s search engine rankings – so you attract more visits and sales.

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Top Search Stories Of 2012: Penguin, Panda, EMD & Search Logos

Since everyone else is doing it, why not! Here are the top search stories of 2012 written here in the past year.
As you can see much of them are specific to Google Updates such as Google Penguin, Google Panda and Google EMD related. And to no ones surprise, there were a lot of popular Google logo stories.


Search Engine Roundtable

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Daily Search Forum Recap: December 28, 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


Search Engine Roundtable

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The Best of Copyblogger in 2012

image of stopwatch nearly at 2013l

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

Here they are, divided by category and presented in no particular order:

The content creators

This was the year content marketing went from jargon to reality, with businesses of every size re-imagining what marketing could look like. Here are a few of our favorite posts from this year to help you create content that’s worth the time and care you put into it.

10 Steps to Becoming a Better Writer

Brian Clark’s essential advice on becoming a better writer, formatted in a dandy-looking printable poster.

The 10-Step Content Marketing Checklist

A lot of people think the term content marketing has become too fuzzy to be useful. We think it’s just being used by a lot of people who have no idea what it means. To make sure you’re creating useful, business-building content (instead of that other kind), we made you a checklist.

A Simple Plan for Writing One Powerful Piece of Online Content per Week

Pamela Wilson is really good at helping solopreneurs get a handle on online marketing. She often writes about design, but this time she’s helping us craft a workable plan to get one really good piece of content created — each and every week.

The 11 “Secrets” of Prolific Content Creators

Beth Hayden reminds us that there aren’t really any secrets. There are, however, some damned good habits you can get into.

What The New Yorker Magazine Can Teach You About Content Marketing that Works

Demian Farnworth’s epic answer to tl;dr.

The 7 Bad Habits of Highly Successful People

Trust me, if there’s one thing I’m good at, it’s making the best of my many bad habits. Here are a few habits and traits that you just might be able to turn into strengths.

2013: The Year of the Online Writer

Whether you know it or not, this is your year. We’re excited about how the business world is shaping up, and the strong direction online marketing is taking. Content creators will be at the heart of it. Brian shares some thoughts, with hints about what’s coming for you next year.

Useful pictures

2012 was also the year of the infographic. We jumped in and had a great time hitting some of our most enduring themes for a new, more visually oriented audience. And on a side note, yes, infographics are (very) popular these days, and there are lots of them out there. There’s lots of competition and clutter, but you can still hit a home run with a good one.

22 Ways to Create Compelling Content When You Don’t Have a Clue

Let’s face it, content marketing would be a lot easier without all this … content to create. Everyone’s creativity needs a little kick in the pants from time to time. This will help.

15 Grammar Goofs that Make You Look Silly

Combine grammar and usage errors with visual presentation of information and you’re gonna get a lot of people looking at your post. Not to mention some epic (but polite) battles in the comments. This is the most popular post we’ve ever run on Copyblogger.

A History of Social Media

Think social media is something new and shiny? Well … not exactly. Beth Hayden walks us through the timeline.

A Step-by-Step Guide to Creating Your Self-Hosted WordPress Website

Setting up your own self-hosted WordPress site isn’t rocket science … but it can be a little intimidating when you’re getting started. Pamela Wilson put together this useful graphic to make sure you hit all the important steps.

Fanciful things

Once in awhile, we like to publish something that rattles a few cages while making an intelligent point.

BECAUSE AWESOME!

It’s Fake Grimlock, the giant robot startup dinosaur. On Copyblogger. And you know, he makes a lot of sense. The third time you read it, anyway.

5 Lessons in Creativity from the Return of Ze Frank

I liked this post of Robert Bruce’s very much, first and foremost because it speaks directly to the struggles and triumphs of creativity. The fact that Ze Frank is kind of hot played no role in my decision whatsoever.

How an Unknown Street Artist Used Content Marketing to Build a Global Brand

Kelton Reid talks about the lessons to be learned — both positive and negative — from the legendary street artist Shepard Fairey.

20 Content Marketing Lessons from the Immortal Jimi Hendrix

From Mark Hermann, the blog post version of a 17-minute-long mind-melting guitar solo. Dig.

Search and social

Brian had the nutty intriguing idea that I should start writing about SEO. I managed to ignore him for about a year, but finally even I couldn’t resist. Because it turns out, SEO is content marketing, and if you can create quality content, you can do some pretty cool things with search. Social media is an important part of this stew, so here’s where you’ll find those posts as well.

The Granola-Munching Hippie’s Guide to All-Natural SEO

In which I recycle every 60s cliché I could find, while letting you know what’s working today with search optimization.

Why Google+ Is an Inevitable Part of Your Content Marketing Strategy

You may find Google+ something of an echo chamber. You may already have too many social sites you’re spending time on. But this isn’t just another social network, and you probably want to give it a second look. Brian explains why.

Is it Time for Content Marketers to Abandon Facebook?

I could have written this post about Digg or Twitter or Pinterest or LinkedIn. I could have written it about Instagram by just scratching out the word Facebook every time it appeared. There’s a key online marketing point here, even if you hate Facebook and have never logged in there. Plus, you really do have to see the post image on this.

56 Ways to Market Your Business on Pinterest

For some types of business, Pinterest was the hot new kid on the block this year, sending floods of traffic. Beth Hayden talks about how to use Pinterest intelligently and effectively. (See the next post as well.)

Is Pinterest Traffic Worthless?

Spoiler alert: The answer is “It depends.” For some types of businesses, Pinterest sends massive numbers of well-qualified viewers who convert to buyers. For others, it’s just an annoying stampede that drinks all your beer and crashes your servers. Tony Clark unpacks some of our own numbers for you, so you can make the call for your own business.

Copywriting and conversion that makes you money

Content is what gets you the love and attention, but you’ve still got to, you know, sell something. There’s no cause for alarm, you just need to master a few skills. We’ve got you covered.

The 10 Commandments of Landing Pages that Work

Somehow we did not all get struck by lightning for running this. Stephen Lowe with a post that’s both cleverly done and highly useful. Our favorite combination.

The Truth About Making Money While You Sleep

Jon Morrow reveals that the secret to making money while you sleep is … working your ass off to get there. Dang it. But if you’re going to put the work in anyway, make sure it’s effective work … the kind that moves your business in the right direction.

The Most Beautiful Boat in Town

Robert Bruce’s delicate fable about the one thing that copywriting can never do for your business.

We’ll have lots more for you in 2013. Can’t wait to see you then!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Get more from Sonia on Twitter and .

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12 Most-Tweeted MarketingSherpa Blog Posts of 2012: Inbound and email top the list

This time last year, we put together the top 11 posts of the MarketingSherpa Blog for 2011, and social media marketing easily dominated the list. In 2012, email marketing put up a good fight, but social media marketing along with other inbound strategies and tactics still took the gold.
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Daily Search Forum Recap: December 27, 2012

Here is a recap of what happened in the search forums today…


Search Engine Roundtable

Twitter – twitter.com Like the Facebook Fanpage – www.facebook.com MY DAILY LIFE ADVENTURES – www.youtube.com Alex- blk hoodie youtube.com Jessi – The “girlfriend” youtube.com Josh -The Jock youtube.com Josh- Dood in the Durag YouTube: youtube.com
Video Rating: 4 / 5

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SearchCap: The Day In Search, December 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A/B Testing From Search To Conversion As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing…



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2012 Christmas Logos From Search Industry

Merry Christmas to the search community and everyone reading this site. Like we do every year, I wanted to post the special Christmas logos from the search industry here, to archive them forever…


Search Engine Roundtable

Second Channel: www.youtube.com Twitter: www.twitter.com LIVESTREAM: www.twitch.tv T-Shirts (US): 408565.spreadshirt.com T-Shirts (Europe): 697745.spreadshirt.co.uk Facebook: www.facebook.com
Video Rating: 4 / 5

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Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

manofsteel.com http In theaters June 14th. From Warner Bros. and Legendary Pictures comes “Man of Steel”, starring Henry Cavill, directed by Zach Snyder. The film also stars Amy Adams, Diane Lane, Kevin Costner, Michael Shannon, Russell Crowe, Antje Traue, Ayelet Zurer, Henry Lennix, Christopher Meloni and Laurence Fishburne.
Video Rating: 4 / 5

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