Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Cost Of Back Pain In The Workplace

Back pain is the leading cause of disability worldwide. Eight in ten adults will experience back pain at some point in their lifetime, but causes and treatments are always vastly different from person to person. There are many factors in the typical American workplace that can lead to debilitating back pain if they aren’t addressed. [...]

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I Want Every American To See The Transformative Impact Of 5G, Says Verizon CEO

“We pride ourselves with the best network,” says Verizon CEO Hans Vestberg. “We have had that all the time in 4G and we’re going to have it on 5G. We’ve invested very prudently with our network, but network is our strategy and it has been that since the inception of the company. At Verizon, we’re [...]

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Video: Lily Ray on recovering after a Google core update

Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Ad customizers are now available in all Microsoft Advertising accounts

Create ad customizer feeds in the UI or import them from your Google account. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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How to Make the Most of MozCon (and Stay Motivated Once it’s Over)

Posted by Kirsten_Barkved Show of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed [...]

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Every Sector of the Economy is Going to Benefit From Robotics and AI

“We are on the cusp of ubiquitous automation,” says ROBO Global President William Studebaker. “We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later [...]

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How to Talk to Your Clients in a Language They Understand

Posted by Lindsay_Halsey A few years ago, while enjoying a day of skiing at Aspen Highlands with a group of girlfriends, a skier crashed into me from above, out of nowhere. He was a professional skier traveling at an exceptionally fast speed, and I felt lucky to get away with a mere leg injury. I [...]

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Virtual Restaurants Helping Power Uber Eats Growth

“Virtual restaurants is a very interesting initiative,” says Uber Eats EMEA head Rodrigo Arevalo. “Basically by leveraging the data on our platform, we can partner with other restaurants in order to cuisine types that only exist on food delivery platforms. If there is not a restaurant in a certain neighborhood we will partner with restaurants [...]

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New Things I’ve Learned About Google Review Likes

Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes [...]

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