NY federal court decision threatens embedding and linking across the web

The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits. The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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Something New We Started Doing…

I’m Laura, EJ’s Team Leader, and I’ve been working with Yaro and the EJ Team for almost 3 years. Since I joined EJ, my role has morphed into a mix of project manager, HR lady and head cheerleader for our growing team. I still remember the first conversation I ever… The post Something New We [...]

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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

Small changes to call-to-action wording can have a large impact on conversion. MarketingSherpa Blog

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Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.Francis In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going [...]

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Amazon is Now Worth More Than Microsoft, Becomes the World’s Third Most Valuable Company

The race in becoming the first company to reach the trillion dollar mark in terms of market capitalization is still ongoing. However, Amazon is a strong contender as its long-running market rally continues unabated. Thanks to a sharp rise in its company’s shares on Wednesday, Amazon became the world’s third most valuable company, overtaking Microsoft [...]

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Google Tests ‘Smart Reply,’ Sends Contextual Replies to All Your Favorite Chat Apps

Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version [...]

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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllis It’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter [...]

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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track [...]

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance [...]

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How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here. The results contain many great questions, challenges, and roadblocks that SEOs face today. As [...]

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