Why Your Friend with a Creative Job Isn’t the Village Idiot

It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if… Continue Reading The post Why Your Friend with a Creative Job Isn’t the Village Idiot appeared first on Copyblogger. Copyblogger

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13 Timeless Lessons from the Father of Advertising

In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an… Continue Reading The post 13 Timeless Lessons from the Father of Advertising appeared first on Copyblogger. Copyblogger

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Rakuten Rolling Out Revolutionary 5G Mobile Network In Japan

Building World’s First Fully Virtualized Cloud-Native Network With our new mobile network, all these network services are directly connected to the internet,” says Rakuten founder and CEO Hiroshi Mikitani. “Our firewall is probably much stronger than any other hardware-dependent mobile network. It is a pretty wrong idea that hardware is stronger in terms of security [...]

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Prepare to say goodbye to average position in Google Ads on September 30

Update any scripts, rules and reporting and look to Google’s new position metrics. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern [...]

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site [...]

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The 5 Golden Rules Of Expectation Management And Why You Can’t Ignore Them

If you have a good memory, you may recall a few weeks just before Steve Jobs passed on, Apple stock dropped a good few percentage points. It wasn’t because of Steve’s death that brought the valuation down, because that was factored into the stock market years ago when he first began to get sick, it [...]

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Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway!

Looking for a break from the stress and overwhelm of your business? Want to make some amazing connections with your… Continue Reading The post Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway! appeared first on Copyblogger. Copyblogger

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to [...]

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We Built the Data Platform For AI To Enable Safe Self-Driving Cars, Says Scale AI CEO

“What we’ve done at Scale is built the data platform for AI,” says Scale AI’s 22-year-old CEO, Alexandr Wang. “AI is really built on top of data and these algorithms require billions and billions of examples of labeled data to be able to perform in a safe or reliable way. What we’ve done is built [...]

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