SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Evolving Keyword Research to Match Your Buyer’s Journey

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google [...]

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Google Search Console Performance Reports & Search Analytics One Day Off Still

Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report, they do have the same data but the day they plot the data is a day off from each other. With Google shutting down the old Search Analytics report [...]

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Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic [...]

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3 Ways to Persuade People Thinking about Buying from You

You shouldn’t think about growing your audience. Actually, let me rephrase that: You shouldn’t focus on growing your audience. Especially… Continue Reading The post 3 Ways to Persuade People Thinking about Buying from You appeared first on Copyblogger. Copyblogger

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The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations [...]

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Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution [...]

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Why You Should Think Twice about Writing How-To Posts

“Write what you know.” It’s an old adage you’ve probably heard before. And many bloggers and content writers have taken… Continue Reading The post Why You Should Think Twice about Writing How-To Posts appeared first on Copyblogger. Copyblogger

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A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches …… Continue Reading The post A Resource for Managing Holiday Stress While You Strengthen Your Marketing appeared first on Copyblogger. Copyblogger

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SearchCap: Google hack removal, Allo goes goodbye & responsive search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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