How to get real followers for Instagram in 2018

With 25 million business profiles on Instagram, we’re living in a time where it is not enough to simply have a social media presence to get real followers on Instagram. You have to attract the right kind of Instagram users to gain that crucial social proof to help your brand stand out. This is a [...]

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Native ad test in Google Discover feeds gets a new look

The ads reflect the new design of Google Discover, previously known as Google Feed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Posted by BritneyMuller After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it [...]

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Why We’re Doubling Down on the Future of SEO – Moz + STAT

Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this… …or this… …or even this… So, why don’t [...]

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How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomaso Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend [...]

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Daily Search Forum Recap: October 11, 2018

Here is a recap of what happened in the search forums today… Search Engine Roundtable

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NYU Stern Professor Scott Galloway: Amazon is a Monopoly that Should be Broken Up

NYU Stern Professor Scott Galloway says that Amazon is a monopoly that should be broken up. “When one company can take down the price of any other consumer company, almost by a third, just with press releases, I would argue that the markets are no longer competitive. The key to this great system we call [...]

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Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts

Google recently announced that it is shutting down Google+, with the service expected to cease operating by Nov. 2019. The announcement came on the heels of a report that an API bug exposed the profile data of 500,000 Google users using 438 different apps. However, Google claims the issue had been resolved back in March. The [...]

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The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In [...]

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Moz Acquires STAT Search Analytics: We’re Better Together!

Posted by SarahBird We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of [...]

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