Daily Search Forum Recap: February 17, 2018

Here is a recap of what happened in the search forums today… Search Engine Roundtable

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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their [...]

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Chris Ducker: How Being ‘You’ Can Be Your Greatest Marketing Asset

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] A few years ago I was at the Gold Coast in Australia, attending Darren Rowse’s Problogger conference as a speaker. On the stage that day was a man I’d know for many years online, but never… The post Chris Ducker: How [...]

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SearchCap: Google AMP ads, political ad laws & keyword cannibalization

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP ads, political ad laws & keyword cannibalization appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, [...]

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The Power of Believing You’re an Artist

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in [...]

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What Content Creators Can Learn from Professional Artists

Great to see you again! This week was all about art. Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018. On Monday, Stefanie [...]

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Search Buzz Video Recap: Google Buying Links, Image Search Change & AMP Stories Launches

This week, we reported that technically Google was caught buying links without nofollowing them and no, this was not the first time. Google Image Search removed the view image button and some other features because of their Getty Images legal deal… Search Engine Roundtable

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Daily Search Forum Recap: February 16, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

An interview series highlighting 2017′s Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News [...]

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Screw the Competition: How to avoid dreaded commodification

If your focus is on the competition, it’s in the wrong place. Your focus should be on the customer. That’s the way you create differentiated value. Here are three examples of focusing on the customers, not the competition, from otherwise commodified industries. MarketingSherpa Blog

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