How to Unleash the Secret Superpowers of Numbers in Your Copywriting

There are all sorts of rules about writing. Grammar and style guides tell us how we should write. Especially how… Continue Reading The post How to Unleash the Secret Superpowers of Numbers in Your Copywriting appeared first on Copyblogger. Copyblogger

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Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely [...]

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Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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5 Ways You Might Mess up When Running SEO Split Tests

Posted by sam.nemzer SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next [...]

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How to Leverage Offline Events for Link Building

Posted by allen.yesilevich Link building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter the size of your company, hosting, speaking at, or attending an event is a valuable tool for bulking up your backlinks while giving your [...]

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Starsky Robotics Launching Fully Autonomous Long-Haul Trucks in Florida

“We are now gearing up to take the person completely out of the cab on public roads in the state of Florida,” says Starsky Robotics CEO Stefan Seltz-Axmacher. “We’ve been testing on Florida roads with people in the cabs for a couple of years. We are starting off in the easiest conditions, in good weather, [...]

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SEO Whitepaper: How Distance and Intent Shape a Local Pack

Posted by TheMozTeam In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well. Since we can’t always rely on searchers to state when [...]

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Search Buzz Video Recap: Google Core Update News, Icons In Search Bar, Bing Bulk URLs, Google Conferences & My New Vlog

This week I am testing out a new camera, not sure if I will use it for this format but I will for the new vlog. Google finished rolling out the June 2019 core update on June 8th… Search Engine Roundtable

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Disney Takes a Playbook Out of Digitally Native Companies

“All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere Ventures. [...]

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