Create Content Success with a Cohesive Content Experience
Posted on 20 July 2018.
One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in [...]
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eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees
Posted on 20 July 2018.
This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area. eBay informed the Employment Development Department of California of its move to cut about 300 jobs in the area by Friday, July 20. The affected [...]
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Google: You Should Redirect HTTP Even With HSTS Configured
Posted on 20 July 2018.
Google’s John Mueller said this morning on Reddit that even if you have HSTS (HTTP Strict Transport Security) which kind of by default forces a domain to go from HTTP to HTTPS, that you should still set up the 301 redirects from HTTP to HTTPS as well… Search Engine Roundtable
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Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold
Posted on 20 July 2018.
Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported [...]
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Daily Search Forum Recap: July 19, 2018
Posted on 19 July 2018.
Here is a recap of what happened in the search forums today… Search Engine Roundtable
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Google’s John Mueller Shares His SEO Related Podcast List
Posted on 19 July 2018.
A Reddit thread asks folks to share their favorite SEO related podcasts. I spotted John Mueller of Google share his list of his favorite SEO podcasts as well… Search Engine Roundtable
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The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients
Posted on 19 July 2018.
Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the [...]
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The Power Of Consistent Coaching For Million Dollar Outcomes
Posted on 19 July 2018.
Earlier this year I stopped over in Hawaii on the way from Japan to Canada. I was there to meet up with my Canadian family who were escaping winter. I was also there for one other very important reason — to record this video with Mitch Wilson. Press play to watch: Mitch is a special [...]
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Who Do You Lean On When Nothing Is Working?
Posted on 18 July 2018.
I’m at a party. The pretext is simple, people drinking and chatting, attempting to form meaningful connections, to bond over shared interests. As expected, everyone asks what I do. When I answer that I “work online” the response is an expression like I just said something in another language. I attempt to explain how I [...]
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Kieron Sweeney: Why The Inventor Of A New Way To Carry Skis Began Exporting Canadian Food Into The USA, And Today Teaches Entrepreneurs How To Sell
Posted on 18 July 2018.
[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] On a recent visit to San Diego for a couple of marketing conferences, I met a lot of new friends who were from… Vancouver! That’s not really strange given I had just moved (back) to Vancouver and I was already friends with [...]
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