Proximity to Searcher is the New #1 Local Search Ranking Factor

Posted by Whitespark Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched [...]

Read the full story

Posted in IM NewsComments Off

Google: We Typically Help In Forums Only When We Have To

Gary Illyes from Google, a webmaster trends analysts whose job is to help webmasters with communication, said on Twitter that typically, but not always, Google employees only help or step into the forums when they need to… Search Engine Roundtable

Read the full story

Posted in IM NewsComments Off

Daily Search Forum Recap: February 21, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

Read the full story

Posted in IM NewsComments Off

How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level [...]

Read the full story

Posted in IM NewsComments Off

Over 1 Billion YouTube Videos Now Have Captions

“I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else,” said Liat Kaver, a YouTube Product Manager focusing on captions and accessibility. “When I was growing up in Costa Rica, there [...]

Read the full story

Posted in IM NewsComments Off

Daily Search Forum Recap: February 17, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

Read the full story

Posted in IM NewsComments Off

SearchCap: Google mobile-friendly bug, emojis are back & Google app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-friendly bug, emojis are back & Google app update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About [...]

Read the full story

Posted in IM NewsComments Off

5 Cognitive Biases You Need to Put to Work … Without Being Evil

All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion [...]

Read the full story

Posted in IM NewsComments Off

The Keyword + Year Content/Rankings Hack – Whiteboard Friday

Posted by randfish What’s the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today’s Whiteboard Friday, Rand lets you in on a relatively straightforward tactic that can help you compete in a [...]

Read the full story

Posted in IM NewsComments Off

How to Uncover Hidden Keyword-Level Data Using Google Sheets

Posted by SarahLively TL;DR Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can [...]

Read the full story

Posted in IM NewsComments Off

Advert