Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice. MarketingSherpa Blog

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 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Alice Seba started out online in 2002, after the birth of her first child. She wanted to figure out a way to avoid working a job so she could spend more time with her son. It… The post Alice Seba: How [...]

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

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So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and [...]

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Slack has become one of the most widely used team collaboration tools on the market due in large part to its flexibility. More than just a messaging platform, Slack offers a variety of customizable tools and apps to its over six million daily active users, two million of which are paid.  Among the tools that make [...]

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Posted by zeehj Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our [...]

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Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working [...]

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Here is a recap of what happened in the search forums today… Search Engine Roundtable

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After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers. The post Google partners with LegitScript to certify addiction treatment center advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & [...]

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Here is a recap of what happened in the search forums today… Search Engine Roundtable

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