A 7-Point Plan for More Shareable Content

Content marketing is a beautiful thing — a great way to build an audience and grow your business. That’s if… Continue Reading The post A 7-Point Plan for More Shareable Content appeared first on Copyblogger. Copyblogger

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The silent killers of loading time and how to fix them

Imagine visiting a website that takes more than 10, no two seconds to load. We know that the mouse is going to hover to the top right corner because honestly, no one has the time to wait nowadays.  A Forbes article mentioned that a mere one-second delay in page load time means a seven percent [...]

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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular [...]

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Google’s average position sunset: Are you set up for the transition?

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools. The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to experience how often ads [...]

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What Is Leverage? (And Why It Is Your Only Path To Significant Wealth Online)

One of the aspects I enjoy the most about doing interviews with successful entrepreneurs, is feeding my own curiosity to find out things like – How they attract traffic How they make money What a typical day in their life is like …and so on. Knowing the answers to these questions can help you with [...]

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Microsoft Vows to Abide by California Privacy Laws Throughout the U.S.

Privacy has become the new tech battleground, with companies like Google and Facebook seeking to profit from user data, while Apple and Microsoft have consistently come in on the side of protecting user privacy. Now, Microsoft has taken it a step further, embracing the most comprehensive set of privacy laws in the United States. The [...]

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The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to [...]

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12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened. [...]

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European antitrust chief says Google’s auction-based shopping remedy not working

Margrethe Vestager may require Google to make additional changes in the SERP. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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