Daily Search Forum Recap: October 19, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

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Clickbait, Insomnia, and Writing Fears … Nevermore

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” [...]

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The Internet Is Not Your ATM

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work four hours a week, you never trade time for money, you sail through a life of ease because you’ve learned to “work smart” and figured out “one weird trick.” The internet doesn’t care. The internet [...]

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Unlocking Hidden Gems Within Schema.org

Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s [...]

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What’s Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team

It seems straightforward enough. We human beings are innately verbal creatures. Writing is just taking the language we dream, think, and speak in, and arranging the words on some paper or a computer screen. So why is it so hard sometimes? I think it’s because the same inventive brains that gave us Harry Potter, A [...]

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Strongly Worded Advice Week on Copyblogger

This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the [...]

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The Best Place to Consistently Find Winning Content Ideas

For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor [...]

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Google Shares Details About the Technology Behind Googlebot

Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With [...]

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Clickbait or Damn Good Headline?

When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know how good your content is [...]

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Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills. The learning curve for developing digital marketing skills can be steep, and staying informed [...]

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