Back in May… Search Engine Roundtable

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Here is a recap of what happened in the search forums today… Search Engine Roundtable

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If your memories of high school involve wedgies, broken hearts, and getting stuffed into your locker, you probably love Glee. The musical comedy TV show — Ryan Murphy’s smash hit about the nerds, misfits, and social outcasts of McKinley High School’s glee club — is equal parts quirky, cheesy, heartbreaking, and surprisingly delightful. Over its [...]

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Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. But because there are so many different channels at an inbound marketer’s disposal, what often happens is a marketing strategy that doesn’t call for any integration or cross-channel promotion. [...]

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This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies, such as Oracle and Symantec. He is currently editorial director for Hologram Publishing, a provider of custom content for companies, large and small. In about a week, Super Bowl XLVI will kick [...]

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The automated messages behind buzzwords like “marketing automation” and “shopping cart recovery”seem to be taken for granted. This MarketingSherpa blog post will explain the reasons behind our observation that triggered messages have tremendously higher engagement rates than most other emails. Marketingsherpa Blog

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Google announced a new layer of data being added to Google Maps for public alerts. If there are emergency alerts in your area, Google will show them to you on the map, with more details on the alert. You can access it over at google.org/publicalerts. The map will load with a layer of data on [...]

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Many phrases — cross-channel management, database integration, multi-channel management, etc. — strive to describe a similar technology, one in which a company centralizes all its customer data and makes it actionable. But marketers don’t need snappy jargon, they need clarity. To help clarify this topic, we spoke with Kristin Hambelton, VP of Marketing at Neolane. [...]

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The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from Chitika. The ad network analyzed search referrals on “hundreds of millions” of impressions across sites in its network between January 9th and… Please visit Search Engine Land for the full article. Search Engine Land: [...]

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Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site. Search Engine Watch – Latest

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