Daily Search Forum Recap: August 17, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

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Do You Need Local Pages? – Whiteboard Friday

Posted by Tom.Capper Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a [...]

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CRO tools to help you boost your SEO efforts

Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are four tools to help. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, [...]

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Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

Phishing emails are just plain thievery. While phishing emails don’t ultimately deliver value, they do communicate value. Not to everyone, but to a specific audience. And that is why some people act on them. MarketingSherpa Blog

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SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Set the Strategic Goals that Drive Your Content Marketing

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content [...]

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Daily Search Forum Recap: August 15, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable

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How to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift [...]

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I Was Not Born A Writer Yet Writing Changed My Life All Thanks To A Blog

I used to dread writing. Yet, I’ve made a full-time income from writing a blog for over twelve years (since 2006). Years before I started blogging, when I was 17 years old in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English [...]

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How Successful Marketing Writers Plan Their Content

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on [...]

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