One of the most repeated questions during my coaching calls over the years is this: Should I use my name for my domain name? The alternative is to use a unique word or phrase as a brand, separate from your own personal brand. Given how important choosing a domain name is for your new web [...]

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You’ve seen the Google local services ads before, they have the Google Guarantee label on them. But when the Google Assistant started showing ads, people asked how does one not pay to show up in the local listings if you need the guarantee label but those come from local services ads. Search Engine Roundtable

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Here is a recap of what happened in the search forums today… Search Engine Roundtable

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“Innovation is the key,” says Honeywell CEO Darius Adamczyk. “Anything we do in Honeywell, innovation is always the key. Whether it’s expanding into Europe, driving more robotics, a connected  warehouse offering which we are bringing to customers and having a broader play, are the key technology levers for that business.” Darius Adamczyk, CEO and Chairman [...]

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“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes… Continue Reading The post Snub Your Next Deadline and Read This Instead appeared first on Copyblogger. Copyblogger

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If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he says. “There’s an issue out there called fake news [...]

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As you all know from reading this blog, I try hard to read between the lines when it comes to what Google and Googlers are saying. I try not to stretch that too much but I do use my 15+ years of history of covering Google to kind of help me with those calls. I [...]

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Press play on the video above to answer the question — Why would someone choose to buy from your company instead of the competition? Welcome to the final chapter in my Services Arbitrage free training series (how to sell services other people deliver). If you have not read the previous posts, I recommend you go [...]

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Yesterday, I mentioned the makings of a successful creative team that runs like a well-oiled machine. As the creative-strategic hybrid… Continue Reading The post How to Make Yourself Indispensable to a Creative Team appeared first on Copyblogger. Copyblogger

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Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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